ABOUT ALFIES

The Alfies! Lore

Alfie and Anders met at a AAA game studio in Sweden, working together in the UI design department. At the time, Alfie was quietly building a TCG accessory brand on the side. Eventually he convinced Anders to leave the game industry behind and join the adventure.

Together they bring a mix of innovation, artistry, and conceptual thinking that allows them to create products that challenge conventions and push the industry forward.

Today they share an office and warehouse in central Malmö, Sweden, where they design and ship TCG products to players around the world.
Alfie Profile Picture Baseball Theme
Alfie Profile Picture Chewbacca

Joakim "Alfie" Norman

Founder.

Alfie founded the company in a literal closet he converted into a desk while on paternity leave from his game studio job.

His background is in product design, branding, and game design, and he’s previously worked with brands like LEGO, Nintendo, and Google.

At Alfies! he’s usually the one answering the doorbell, packing boxes, and shipping your orders. Aside from being the grunt, he's also responsible for concept and product development.

Favourite Commander: Niv-Mizzet Reborn (valuetown, choo choo!)

Favourite Card: Kaya's Guile
Anders Profile Pic baseball
Anders Profile Pic Stormtrooper

Anders Johansson

Art Director.

Anders is a former competetive Quake 3 player with a long background in AAA game development. He previously worked as a lead on The Division 1 and The Division 2.

At Alfies! he’s responsible for art and art direction, working with our freelance artists and painting playmats and sleeves for the brand.

Favourite Commander: Valgavoth, Harrower of Souls

Favourite Card: Blood Artist

(Anders is also a filthy Vampire player… but don’t hold that against him.)

Art Associates

Oscar Sjöstedt

Freelance Associate Artist.

Oscar is a game developer and freelance artist with experience at several AAA studios, including Ubisoft, EA, Tencent, Paradox, and Activision. He loves greyhounds, Magic: The Gathering, Lord of the Rings trivia, and all things Warhammer.

Favourite commander: Syr Gwyn, Hero of Ashvale

Favourite card: Bloodbraid Elf