Joakim "Alfie" Norman
Founder.
Alfie founded the company in a literal closet he converted into a desk while on paternity leave from his game studio job.
His background is in product design, branding, and game design, and he’s previously worked with brands like LEGO, Nintendo, and Google.
At Alfies! he’s usually the one answering the doorbell, packing boxes, and shipping your orders. Aside from being the grunt, he's also responsible for concept and product development.
Favourite Commander: Niv-Mizzet Reborn (valuetown, choo choo!)
Favourite Card: Kaya's Guile
Anders Johansson
Art Director.
Anders is a former competetive Quake 3 player with a long background in AAA game development. He previously worked as a lead on The Division 1 and The Division 2.
At Alfies! he’s responsible for art and art direction, working with our freelance artists and painting playmats and sleeves for the brand.
Favourite Commander: Valgavoth, Harrower of Souls
Favourite Card: Blood Artist
(Anders is also a filthy Vampire player… but don’t hold that against him.)
Art Associates
Oscar Sjöstedt
Freelance Associate Artist.
Oscar is a game developer and freelance artist with experience at several AAA studios, including Ubisoft, EA, Tencent, Paradox, and Activision. He loves greyhounds, Magic: The Gathering, Lord of the Rings trivia, and all things Warhammer.
Favourite commander: Syr Gwyn, Hero of Ashvale
Favourite card: Bloodbraid Elf